No Dough for Great Harvest Bread
Closing of Smyrna store marks the second Great Harvest Bread Company location to shut its doors in metro Atlanta in the past six months.
Smyrna’s Great Harvest Bread Company customers will now have to shop for their whole wheat breads, cheese breads, and pumpkin chocolate chip muffins somewhere else because the store at 3246 Atlanta Road has closed.
Smyrna-Vinings Patch noticed what looked like work being done to the store’s sign earlier this week. It is now apparent that the sign was being removed because the store was closing.
The store's website has also been taken down and the business phone has been disconnected. Movers were clearing out the store on Wednesday.
This is the second of the four Great Harvest Bread Company locations in metro Atlanta to close in the past six months. The two remaining stores are located in Marietta and Johns Creek.
Cindy Mossey, co-owner of Great Harvest West Cobb in Marietta, attributed the store’s closing to the recession in a note she posted on Facebook.
“Each bakery is run by individuals and we have no idea what the details are of those individuals,” she said. “All I know is this. It is a very, very difficult business to run a bakery/restaurant in 2011. It takes relentless work in quality control, marketing, and service, service to our customers.”
Bob Mossey invited Smyrna’s customers to shop at his store in 3894 Due West Road in Marietta.
A representative from Great Harvest Bread Company’s corporate office in Montana was on vacation and could not be reached for comment.
mary kirkendoll
5:30 pm on Wednesday, June 22, 2011
Thanks for the invite, Mr. Mossey!!
Sorry you couldn't make it here.
It is a sad but true fact, that Smyrna citizens have to leave Smyrna to do many things. I spend time in Brookhaven, & even in this awful depression-like economy, the new Town Brookhaven is filling up w/ renters in their 'class A' ?? apartments & most storefronts are rented, including Flying Biscuit, an italian bistro, several bars & stores. A theater, Marshalls , Costco & L.A. Fitness, too. Then a few blocks away, the loft style , charming Brookhaven Village has J.Christophers, the Library & Verde. These are easily accessable, pedestian, walkable neighborhoods, w/ crosswalks, paths from the neighborhoods & high quality of life!
Dresden Drive is exactly what Concord Road should look like-- they have designed a smart, tree-lined, street parking storefront walkable neighborhood. Seems Concord is the ONLY road left in Smyrna that HASN'T yet been widened too much, to the point of no return. But it's comin'-- if we could just get some FACTUAL information of dates the asphalt is going to be poured along Concord!
You guys think wider roads, big giant gas stations & giant grocery stores are going to help save Smyrna???-- well all I can say,... keep watching the stores close, one by one!
I'm off to Sugar Shack on Peachtree!
Saralee Parker
6:32 pm on Wednesday, June 22, 2011
I am so sad!!! I love Great Harvest Smyrna and will miss it greatly!!
Rio
7:43 pm on Wednesday, June 22, 2011
Mary, as usual your comments prove that you care nothing for the wonderful City of Smyrna. If that's the point you're trying to make then, "Mission Accomplished". I'm with you Saralee, I will miss it greatly!
George Lee
11:31 pm on Wednesday, June 22, 2011
I don't even know what to say, but i'm going to try! It is sad to see a businesses close, Do I know why this business closed, nope sure don't. We do have a Struggling economy (Nation Wide) if some have not noticed ( Not condescending) Michelle and Rio, I know you get it. The fact is the city of Smyrna would love nothing more then Businesses stay open then close " it's not the cities fault either" it's Your fault Mary, how many times did your fuming little red truck go down to Creatwood, to buy baked goods from the Great Harvest Bread Company? I have been there a few times myself, I even have the butter knife they sold which is a great memory for me now! It's just another bitter event for your poor life in Smyrna, Because none of this happens anywhere else in the United States. And remember the raises our police and fire don't receive? it's because of you. You are tying up the courts, and might get your pay check from my tax dollars...And yes that is public info too I could post links if you like? oh and the person who was killed didn't happen in Smyrna! What a change of pace here. Thanks Mary for making the patch a great place! the Author of this article must love you! Sydney Busby! Thanks for your article, Some of us do care.
Alex
4:18 pm on Thursday, June 23, 2011
Yeah it stinks Smyrna lost another business, but let’s be honest. Great Harvest is a niche store with a niche market. Oh sure, some people in the area may have gone there frequently, but for a vast majority (myself included) it just wasn’t a place that would be sought out. I mean their main product is specialty bread. I can get bread, including specialty bread, at one of the grocery stores around town or McIntyre’s for way cheaper.
And when you run a niche operation like GH, you would almost have to put it in a high foot trafficked area i.e. a shopping complex like “The Avenues” or what Belmont Hills could possibly hopefully be one day. Locating it off a major thoroughfare, where it shares an entrance with a neighborhood, & in a small shopping center with few other tenants, is a huge gamble. Even in good times, in that location, it would be a tough sale.
Bill
12:20 am on Friday, June 24, 2011
I worked for the original Atlanta-based franchisee in downtown Roswell back in the summers of 1989 and 1990. Great product, but so niche that I have always been surprised when new franchisees pop up in Atlanta or other metros I visit. The Roswell owners also had a satellite location just off Marietta Square across the street from FUMC Marietta. We'd make the day's supply in the morning, and I'd drive their Astro van filled with breads, rolls, breadsticks, cookies, cinnamon rolls, and muffins to the Square. Both locations shuttered within a few years. And that economy was roaring compared to this one. Sad, but part of the business circle of life. I commend the owners for taking the risk. Hopefully their spirits rebound so they can attack their next project!
mdh
4:27 pm on Friday, June 24, 2011
i live within walking distance of the smyrna great harvest and went many times. Great stuff and sad to see if go. As a marketer, I always found the store hours odd. Sunday is probably the day a bakery can best introduce itself to the most people, but it was closed. these days, you can't close your doors and work the hours that folks did 10 or 20 years ago. if the competition is open, you need to be open.
C.J.
6:22 pm on Friday, June 24, 2011
I have the same feeling, mdh.
I tried to visit this Great Harvest location one day on my way home from work, but they were closed. I then tried to visit one Saturday, but it turned out that they were closed for that particular holiday weekend--not just the holiday--the entire weekend! I subsequently tried to buy a sandwich there one afternoon, but they had stopped serving them five minutes before I arrived (and were already cleaning up to close one hour later). I wondered if I was having unusually bad luck or if others shared the same frustrations and quietly took their business elsewhere.
A friend of mine owns the Great Harvest Bread franchise in Johns Creek, they've been in business for years, and their sales have grown consistently even as the economy has struggled. I too am sorry to lose this location. But after trying and failing to give them my business on several occasions, I can't say that I'm surprised.