Store's new offerings are right on Target
Target located on Cobb Parkway is currently undergoing remodeling and will carry an expanded selection of groceries as of March 25.
Northeast Smyrna will soon have a new option when it comes to grocery shopping. Target located at 2201 Cobb Parkway will soon carry fresh foods as part of its latest remodel.
Andrea McCauley, Targets public relations representative for the Atlanta region, said the store’s new offerings come as a result of guest feedback and research that indicated customers were looking for a convenient place to shop for fresh foods.
The store will offer limited assortments of fresh produce, fresh meat and pre-packaged baked goods including national food brands and Target-owned brands like Archer Farms Simply Balanced and Sutton & Dodge USDA Choice beef.
McCauley said that though the selections are limited, the expanded offerings provide guests with 90 percent of the food categories offered at SuperTarget stores and 40 percent more food offering a general merchandise store.
“I’m excited about that if we can’t have a SuperTarget near here,” said Yvonne Bennett, a Smyrna Target shopper. “I like that. I always find good grocery products when I go to a SuperTarget so I’m hoping they’ll try to compete with that.”
Though the options will be limited, Target’s grocery selection will serve a sector of the community for whom there is no grocery store in walking distance. The nearest grocery stores are the Aldi located at 2589 Spring Road and the Publix at 2451 Cumberland Parkway. Bennett said that she thought her son who lives in an apartment across the street from Target would find the store’s expanded grocery selection convenient.
Target’s other departments are also getting a facelift to match the new grocery section.
“In addition to the expanded food layout, most remodeled stores also include upgraded beauty department displays featuring softer lighting and curved fixtures, as well as interactive screens to help guests select the right beauty products for individual needs,” McCauley said. “The home department has added wider aisles and lower product fixtures offering easier navigation and enabling guests to see more of the department at a glance. The baby department has broadened the visibility between baby gear, supplies and apparel allowing for an easier shopping experience throughout the department. The shoe department provides better product visibility and has enhanced guest comfort with additional seating and mirrors.”
The Cobb Parkway store is one of seven in the area that is being remodeled. The store first opened in spring 1989 and underwent a renovation in 2005. The grocery expansion will be completed March 25.