As a home owner who lives in walking distance from the new RaceTrac on Spring Road I am personally affected by the new construction and after a gamut of comments from Leo Smith's article on Patch the other day I figured I would chime in with a few thoughts of my own.
1. RaceTrac is as local as it gets.
RaceTrac is a Georgia based company who’s national headquarters and corporate office is right here in Smyrna (off Cumberland Blvd.). If you are into supporting “local” businesses, it doesn’t get much more local than that.
I love our local establishments like Rev coffee, Lucky 13 Pizza (across from the new RaceTrac), and Atkins Park Tavern. It’s little eateries and shops like these that make a community great, but as a local economy – the RaceTrac is helping a lot of people.
2. Jobs. Jobs. Jobs.
The new RaceTrac station is providing jobs to over a dozen individuals, many of which were raised and educated right here in Smyrna. In addition, their corporate HQ provides another couple dozen jobs. There aren’t many local businesses in the area that can boast those kinds of stats.
3. It’s an anchor for local businesses already there.
The RaceTrac is good for existing businesses too. If you haven’t already noticed there are a handful of amazing businesses across the way from the RaceTrac and behind it – many of which I’m guessing no one even noticed until they had a reason to stop for gas. (Please, check them out!)
When you bring in a popular brand to anchor an area it typically helps the surrounding businesses by giving local Cobb residents a reason to stop in the first place. My guess is that the additional foot traffic brought in by the RaceTrac will probably lead to at least a few customers dropping by the local shops and eateries too.
4. It’s better than what was there before.
After driving past what seemed to be an abandoned motel and a large cobalt blue bulding for the past couple of years, I for one, am happy to see a nicely landscaped and thriving business there presently.
So if you want to support a beautiful and thriving "entrance to Smyrna" vote with your feet and come on by. Just make your way accross the street next time you stop for gas at the RaceTrac. We have a few small businesses that deserve your business.