Sears Heroes at Home Wish Registry Surprises Atlanta Family for the Holidays

For many military families, the holidays can be a stressful rather than joyful time of year.

For many military families, the holidays can be a stressful rather than joyful time of year. Despite U.S. troop drawdowns in Iraq and Afghanistan, thousands of military members will remain deployed this holiday season, unable to join their families. 

To help raise awareness for the in-store donation program, Sears will be surprising an Atlanta military family with a special surprise visit at which they will be gifted items for the holidays.

This surprise is in conjunction with Sears’ annual Heroes at Home Wish Registry fundraising campaign. Atlanta-area residents are encouraged to visit their local Sears store or log on to sears.com/heroesathome now through Nov. 16 and donate to help families just like the Colemans. Over the past five years, the Heroes at Home Wish Registry has raised $17 million through customer donations and has helped more than 83,000 military families during the holidays. One hundred percent of funds donated by Sears customers will be equally distributed to registered military families in the form of Sears e-gift cards.

In addition to the Wish Registry, which benefits active-duty soldiers, Sears helps veterans throughout the year through its program with Rebuilding Together, which provides home modification and repairs for disabled veterans. Sears has also been recognized as one of the country’s leading military employers, currently employing more than 30,000 veterans, and leading recruitment programs to place them in jobs within the organization as well as accommodations for their spouses who have relocated to be closer to them. The company also offers a military pay differential to its full-time associates who are reservists and serving on active duty, allowing each to continue participating in life insurance, medical and dental programs. Sears will hold a comparable position for deployed employees for up to five years. 

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