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Giving Tuesday: A Chance to Give Back During the Holiday Season

Atlanta-based CARE, Habitat for Humanity and Project GRAD Atlanta are among the nonprofits trying to encourage people to pause in their shopping and find a way to help others.

Will donating to charity ever be as popular as shopping during the holiday season?

A partnership of nonprofits hopes so.

For many people, the holiday shopping rush began on Thanksgiving day, with some national chains opening their doors just hours after the traditional turkey dinner. Then comes Black Friday, Small Business Saturday, and Cyber Monday, which has morphed into Cyber Week.

Now, there's a new campaign asking you to open your wallet—Giving Tuesday.

The Giving Tuesday website says the effort, coming on the heels of days devoted to consumerism, is designed "to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations."

Several Atlanta-based nonprofits are among those using their websites and social media networks to kick off the inaugural effort. They include larger organizations such as CAREHabitat for Humanity International and the American Cancer Society as well as smaller charities such as Project GRAD Atlanta, STAR House Foundation and Fugees Family.

The effort includes the Twitter hashtag #GivingTuesday, designed to help spread the word.

What do you think? Can a social media push get people giving more of their money and time to charities during the holiday season?

Atlanta Glamdoll November 27, 2012 at 11:51 AM
For the crowd that "camps" in front of popular electronics stores when they should be enjoying a Thanksgiving meal, and later knocks people out of their way to get to the best deal available at their local discount superstore I HOPE they also think about GIVING to the less fortunate.There's likely little fiscal momentum left with them over with them after the holiday shopping rushes, and hopefully the consumer masses will pause to consider those who cannot afford anything more than a meal to provide to their families as a gift. I hope they find it in their hearts to give so that less fortunate families may be blessed.
Atlanta Glamdoll November 27, 2012 at 12:04 PM
To answer the articles question: "YES, the media can push this issue and persuade many consumers to give money/time to charity during the holidays, and YES the campaign would prove effective"

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