Owner Kunal Lad explained that this store will be different from a standard Subway.
“The theme of our Subway is a little more upscale,” he said. “I’ve got a lot of upgrades in there with lounge-type seating. We’re trying to mix it up with the neighborhood, make sure it matches with all the high-end features they offer there.”
The new Subway will offer a big-screen television and lounge chairs. Lad hopes to eventually add outdoor furniture and Wi-Fi Internet.
Lad plans to treat the West Village Subway like a family business with his wife acting as manager. The sense of community that Lad is fostering in his store is a theme throughout the Subway franchise.
Subway is currently offering a promotion as part of a national goodwill publicity campaign to promote health and nutrition in the workplace through its corporate wellness initiative. Interested businesses can sign up for a 30-minute seminar with a doctor who specializes in nutrition, and Subway will cater a complimentary breakfast or lunch for the employees.