Smyrna’s customers will now have to shop for their whole wheat breads, cheese breads, and pumpkin chocolate chip muffins somewhere else because the store at 3246 Atlanta Road has closed.
Smyrna-Vinings Patch noticed what looked like work being done to the store’s sign earlier this week. It is now apparent that the sign was being removed because the store was closing.
The store's website has also been taken down and the business phone has been disconnected. Movers were clearing out the store on Wednesday.
This is the second of the four Great Harvest Bread Company locations in metro Atlanta to close in the past six months. The two remaining stores are located in Marietta and Johns Creek.
Cindy Mossey, co-owner of Great Harvest West Cobb in Marietta, attributed the store’s closing to the recession in a note she posted on Facebook.
“Each bakery is run by individuals and we have no idea what the details are of those individuals,” she said. “All I know is this. It is a very, very difficult business to run a bakery/restaurant in 2011. It takes relentless work in quality control, marketing, and service, service to our customers.”
Bob Mossey invited Smyrna’s customers to shop at his store in 3894 Due West Road in Marietta.
A representative from Great Harvest Bread Company’s corporate office in Montana was on vacation and could not be reached for comment.