Visions for Vacancies: Jonquil Village

What would you like to see developed at the Jonquil Village site?

Visions for Vacancies is Smyrna-Vinings Patch's weekly feature that looks at a vacant building and asks readers what they'd like to see there. This is your chance to dream big. If it were up to you, what would you open there?

Normally Visions for Vacancies highlights a vacant structure, but this week’s feature looks at an empty development—Smyrna’s Jonquil Village. Plans for Jonquil Village have changed several times over the years and a new plan is being developed by Branch Properties now.

The original plan called for a mixed use development with high-end condominiums and Publix as an anchor store.Tampa, Fla.-based developer A.G. Armstrong was to complete the project, which won city approval for a $26.2 million tax allocation district subsidy. But when the Georgia Supreme Court ruled in early 2008 that it was unconstitutional for local governments to utilize school revenues for TADs, the funding became void and Armstrong was later bought out by Lakeland, Fla.-based Twelve Points Georgia LLC.

Todd Maxwell, the CEO of Century Retail in Lakeland, and Stephen Daniel, who owned the old Jonquil Plaza, formed the partnership of Twelve Points. Jonquil Village was demolished and reportedly at least $17 million was sunk into the development before the economy bottomed out.

There it sat for a few years before late 2010 when Maxwell bought the property out of foreclosure in order to sell it and protect his substantial investment.

Fast-forward and things begin to look up for Jonquil. The property got a new developer, Branch Properties. The firm submitted another mixed use development plan in late 2011 that called for apartments instead of condos. This concerned some of the residents in the nearby Williams Park neighborhood who thought apartments would negatively impact their property values.

 and indicated that it would resubmit a retail-only plan. and the site plan was still being developed. At that time Branch indicated that Publix was still interested in the development.

So what would you like Jonquil Village to look like? Do you think retail only is the way to go or would you prefer a mixed use development? Do you think Publix would be a good fit? What other retailers could go alongside it? 

Brian February 16, 2013 at 09:17 AM
Like :-)
Brian February 16, 2013 at 09:21 AM
MS, it's free market. Considering we overwhelmingly denied them apartments and overwhelmingly said it has to be mixed-use and won't let them zone their way out of it, then it's a question of whether Branch was really the right match. However, with the real estate market rebounding, I'd expect some activity soon unless Branch Properties are waiting out Belmont Hills to see how that goes. This is a big-ticket development, in the top 10% of these types of developments nation-wide, and things just don't move that fast if we're not midtown Atlanta, L.A., the miracle mile, Miami Beach, Las Vegas strip or Manhatten. This is Smyrna, a small city, on the edge of the high-end part of the metro. So you have to be patient and realistic.
Brian July 24, 2013 at 02:02 PM
Apparently, Branch has committed to retail-only focus recently from a corporate perspective, so it probably isn't only to do with Jonquil Village. With the residential market sizzling in Smyrna, perhaps Jonquil should partner with a 3rd party, like Cortland Partners, to get the residential portion done for them.
Smyrnan July 25, 2013 at 09:34 AM
"With the residential market sizzling in Smyrna" You got that right. And it's only Smyrna. The rest of the Atlanta area is thriving and Smyrna is dying on the vine.
Skiime August 01, 2013 at 11:26 AM
So looks like there's a new rezoning sign in front of the Jonquil Village site. Anyone have any news on this? Would be great if the Patch could find out something.


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