Gas South, one of Georgia’s leading natural gas providers, is the recipient of the 2013 Skills-Based Project IMPACT Award from the Corporate Volunteer Council (CVC) of Atlanta.
Gas South was recognized for its work with the United Way of Greater Atlanta. The company helped the nonprofit organization improve its knowledge of its donor base through a third-party data analysis. Gas South also expanded United Way’s database to include extensive information on donors – demographics, lifestyle and socio-economic data, media preferences – before the organization initiated a targeted marketing campaign based on this information.
The Skills-Based Project IMPACT Award, presented at the CVC’s 16th annual IMPACT Award ceremony on Sept. 19, recognizes a volunteer project that has been completed within one year and has achieved significant measurable results.
Gas South’s project helped to increase United Way’s revenue by more than 47 percent among lapsed donors and secured $17,000 in additional revenue via a direct mail campaign. Gas South’s donated services are valued at $25,000.
“Gas South is fortunate to have a talented team of marketing and analytical professionals with the skills needed to manage and leverage customer data. When our nonprofit partners at the United Way said they needed a much better understanding of their donor base, we knew we had to step in,” said Kevin Greiner, president and CEO of Gas South. “Our whole team understands the importance of collaboration with nonprofit organizations like United Way, and we’re honored to be recognized for our efforts.”
The IMPACT Awards are the only local program of their kind to showcase the charitable work of companies and their employees. The 2013 IMPACT Awards finalists included 12 Atlanta area companies.
About Gas South
Gas South is one of Georgia's leading natural gas providers. Based in Atlanta, the company currently serves more than 250,000 residential, business and governmental customers throughout Georgia. Gas South seeks to distinguish itself through competitively priced rate plans, locally provided customer service and active engagement with the communities it serves. Gas South has been Georgia's fastest growing natural gas provider since 2008. For more information, visit www.gas-south.com