Energy without Attitude Featured at Racetrac!

There’s a lot going on with my traditional coffee venues this week.  Starbucks West Paces has undergone a renovation and is launching a new retail concept.  That location, which at times has a crowd that looks like a Burberry and Ralph Lauren commercial shoot, will have even more atmosphere with a Wine Bar addition previewing this Friday.

On the Smyrna side of things the new Race Trac is now open.  Now featuring outdoor cafe seating with wi-fi, Smyrna’s Spring Road Racetrac has it’s own coffee story.  I spent a few minutes talking with Dickey who is a coffee associate from their store support operation.  Racetrac is serious about offering a quality product at prices afforded by properly sourcing and roasting coffee.  Racetrac’s buyers benefit from the high price points operations like Starbucks have influenced consumers to accept.  They advise Colonial Coffee Roasters on specific blend requirements and treatments.  I haven’t the time to try out the plethora of varieties they offer.  There were at least 10.

The planning of this store has thus far been a good example of community and corporate partnership.  The before and after shots of what was there to now are amazing.  As Councilwoman Melleny Pritchett promised, this isn’t your typical Racetrac.  The Smyrna Stone requirements on the architecture and elegant landscaping add great visual elements to this new community addition at Smyrna’s gateway.  Councilwoman Pritchett held several town halls and community meetings to hear and work out community concerns and the community’s input is evident.  Racetrac has already begun investing in the local neighborhood as corporate citizens as volunteers assisted with re-sodding some of Jonquil Park.  I am also happy that you won’t find any “non seasonal wrapping paper” or adult reading materials there either.  I can however say that the Extra Caffeinated brew was “full bodied, perky, and eye opening.” 

Cheers to new business in Smyrna’s gateway ward!  Welcome Racetrac!