Energy without Attitude Featured at Racetrac!

A personal account of Smyrna's new Racetrac on Spring Road.

There’s a lot going on with my traditional coffee venues this week.  Starbucks West Paces has undergone a renovation and is launching a new retail concept.  That location, which at times has a crowd that looks like a Burberry and Ralph Lauren commercial shoot, will have even more atmosphere with a Wine Bar addition previewing this Friday.

On the Smyrna side of things the new Race Trac is now open.  Now featuring outdoor cafe seating with wi-fi, Smyrna’s Spring Road Racetrac has it’s own coffee story.  I spent a few minutes talking with Dickey who is a coffee associate from their store support operation.  Racetrac is serious about offering a quality product at prices afforded by properly sourcing and roasting coffee.  Racetrac’s buyers benefit from the high price points operations like Starbucks have influenced consumers to accept.  They advise Colonial Coffee Roasters on specific blend requirements and treatments.  I haven’t the time to try out the plethora of varieties they offer.  There were at least 10.

The planning of this store has thus far been a good example of community and corporate partnership.  The before and after shots of what was there to now are amazing.  As Councilwoman Melleny Pritchett promised, this isn’t your typical Racetrac.  The Smyrna Stone requirements on the architecture and elegant landscaping add great visual elements to this new community addition at Smyrna’s gateway.  Councilwoman Pritchett held several town halls and community meetings to hear and work out community concerns and the community’s input is evident.  Racetrac has already begun investing in the local neighborhood as corporate citizens as volunteers assisted with re-sodding some of Jonquil Park.  I am also happy that you won’t find any “non seasonal wrapping paper” or adult reading materials there either.  I can however say that the Extra Caffeinated brew was “full bodied, perky, and eye opening.” 

Cheers to new business in Smyrna’s gateway ward!  Welcome Racetrac!

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Inside-Out October 22, 2012 at 10:54 PM
Just like Max Bacon being Mayor, the Racetrac is here to stay. The traffic count and the demographics proved a need and the city has a new tax paying business. This location needed cleaning up and so now the visitors riding down the Gateway have a brand new building to look at and it serves a need. Not to mention that the neighbors of the new store have a 24 hour location closer to their homes that they can walk to and grab a corn dog and some snack cakes anytime they want to. This location is already off to a great start. Thank Goodness the building hides the slum behind it. It's a real shame that the business owners of the outdated and run down strip center refused to do anything to clean their property up. Atlanta Pro percussion does not care one bit about its' neighbors. That strip center would be very inviting to the criminal element if it had more than one business. Hopefully the city can have the building condemned and destroyed soon. Welcome Racetrac. Now come over to South Cobb Drive and Concord Road area and build a bigger store.
Michelle October 22, 2012 at 11:13 PM
Oscar, sorry you feel that way about me. I am sure it can be frustrating. As for what I add, it is really not much different then you...an opinion, a perspective and personal experiences. Speaking of which, you are correct, I have not lived in SS for awhile, but that has not kept me from still visiting the area, shopping, dining and spending time with friends who live there and surprisingly not much has changed other than some new stores, buildings and A LOT more traffic. So nope...demographics have not changed in my opinion. However, if you want to use Population (2011 estimate), Median value of owner-occupied housing units and Merchant wholesaler and Retail sales...ABSOLUTELY...and that would justify a valid reason for the lack of interest for TJ, but not demographics. http://quickfacts.census.gov/qfd/states/13/1368516.html and http://quickfacts.census.gov/qfd/states/13/1371492.html I guess the incident this summer that took place 9 houses down from me involving a gun is not enough in my back yard....but I feel certain it was not a direct product of the new Kroger Gas Station opening nor the people who buy gas there which "may" shop at a TJ. As for the need to always bring my husband into this...can't figure that out, but if it works for you I don't mind sharing and your feeling tired of others mentality and comments, maybe stop reading the Patch, that might help. PS..careful about personal attacks and going off subject...."they" will delete you. :)
Chris Long October 22, 2012 at 11:22 PM
It's so cute that you think everyone's trying to silence you. Too precious. & the slavery reference was a nice touch. I can't wait to hear how I'm like Hitler next. That ought to be a good for a few laughs. Thank you for taking the time to "correct" me, Oscar. Clearly the congestion @ QT is imaginary, & between it, Shell & Chevron the gasoline needs of Spring Road motorists are adequately covered. Clearly the studies that RaceTrac did to determine if purchasing the property, razing the existing structures, & building/staffing the new facility were economically feasible were way off base. How could they have been correct b/c we clearly do not need it. Riiiiiiight. Just b/c you & a small, but vocal minority, don't want the store, doesn't mean it's not needed. Gas stations don't get built unless there's a solid business case that can be made for their sustainability. Anyone that knows the area & is being honest knows this to be true b/c the existing stations were not servicing the demand adequately. RT recognized this need & capitalized on it. You quip that people are "enamored" by the store, but nobody's "enamored"...they're happy b/c the store fills a need & they will benefit from its presence. & yes, in this day and age, & in a metro as expansive as Atlanta, gas stations are as close to a "need" as there is. As a matter of fact, the estate of Abraham Maslow recently put out a press release that gas stations have been posthumously added to his famed hierarchy.
Michelle October 22, 2012 at 11:23 PM
Hey Leo...next time I run into you at REV...your coffee of choice is on me. ;)
Chris Long October 22, 2012 at 11:30 PM
Sure, the location could have been a bit different, but it is where it is, & that's that. & while gas stations aren't going to win any architectural or landscaping awards, as far as gas stations go, this is a nice one. Will it stay all shiny & new? Of course not, but if you look @ other QTs & RTs in the metro that have been around a while, you'll know that they won't age like your typical mom & pop establishments. The bottom line is that it is not a "monstrosity" or an "eye sore"...you're just a NIMBY looking for yet another excuse to voice your dislike for the city & your council member. You are right about one thing though. I'll concede that you didn't actually make the tie from the robbery to the RaceTrac opening, but 30080 did, & it fit your narrative. & given that you've previously said you've been following the Patch for a long time, you clearly know that one of the major points that detractors leveled against the project was that it would bring crime to the area. So you'll have to pardon my error. As for the noise issue, thank you for admitting that it predates the new store by at least 3 years (though I've been here 5 & I know it's been at least that long, but we'll just leave it @ 3). It's big of you to make that retraction. Though something tells me that even though you are so sensitive to being "silenced" that you'll be clamoring to get your friends to flag these posts for removal.
Inside-Out October 22, 2012 at 11:43 PM
Thank you for the information and the photos Mr. Smith
30080 October 22, 2012 at 11:52 PM
I posted the link about the robbery because I thought people needed to know there has been a rash of violent robberies in that area. It wasn't reported on Patch or the MDJ so I chose this article since it was in the area of this new RaceTrac. I didn't mean to imply it had anything to do with the new gas station. From what I know about TJ's it has no desire to locate in Smyrna. You can deduce the criteria it uses to choose locations by looking at its other locations. Unfortunately this area doesn't meet that criteria. I didn't think I needed to post a long comment about my motives. Maybe I needed to. We need to be careful no matter where we are. Several years ago a woman was shot in the parking lot of that strip mall with the jewelry store. She got caught in the crossfire of either a drug deal gone bad or gang violence.
Lissa M. October 23, 2012 at 04:43 AM
REV, yum! Our fave! Romney/Ryan 2012
Lissa M. October 23, 2012 at 04:49 AM
Oscar G, you need to check yourself. We lived in a little ranch house in this area for over 8 years & never had a robbery of any kind! Smyrna GA 30080 is AWESOME! Now we live in a gated country club neighborhood in the boonies & have had all kinds of crime, including a mentally ill "neighbor". As far as demographics, don't you mean blacks & illegals? Don't they spend money too??? We had black neighbors when we lived in Smyrna & they were the best! You really should get out more! Romney/Ryan 2012
Leo Smith October 23, 2012 at 11:15 AM
Citizen Vigilance has been part of the solution reducing crime pre Racetrac. (the Jewelry Store by the Hotels has not been our concern) One thing we did in this more residential area was encourage the Police to put in cameras (caught a graffiti "tagger"), request occasional plain clothes officers to visit places, and reported loiterers hanging in parking lots for no apparent reasons. The extra eyes worked. Now with 24 hours of extra lights, eyes, and new cameras installed by Racetrac, this area should be even safer. Bottom line, more people there for the right reasons, reduces the number of people there for the wrong reasons.
Oscar G. October 23, 2012 at 09:21 PM
I doubt very seriously that you're sorry in the least. In fact, I'd dare say you delight in being antagonistic to anyone who doesn't share your POV. However... I don't recall anyone equating the incident in your ward to the new Kroger, or even the old one. But the robbery in Ward 1 isn't your backyard, it is more recent, and it involves multiple criminals. This is something the neighborhood SHOULD be made aware of. This "Citizen Vigilance" malarky that Mr. Smith is posting about is news to majority of Ward 1. Kinda makes me think of a Secret Police state. Or utter shenanigans. I don't believe it ever happened. And writing it doesn't make it any more true. With any business that deals with cash and/or merchandise, in the volume that a gas station does, and especially in this day and age, it would be pure foolishness to be anything less than vigilante, proactive, and aware. In this case, letting the good people of Ward 1 know that we have armed criminals in our midst is a good start. I was never implying that the jewelery store was robbed BECAUSE of RT. Nor do I believe that 30080 was either. But we need to realize that crime is a possibility here, apparently not a far fetched on either. And all these precious Campbell students being haralded for working there now find themselves in harms way. No thank you. I can't even imagine letting my kid work in a place like RT.
Oscar G. October 23, 2012 at 09:34 PM
No Mr. Long, not everyone. Just you. Broad sweeping generalizations are hardly fact, are they? The congestion on Spring Rd will exist regardless of the number of gas stations. RT doesn't aleviate even one cars worth of it. So what was your point? Oh and can you post a link to show we the readers the numerous studies RT did, determining that THIS spot was the best place for them to build? And, why should anyone in Ward 1 care about Abraham Maslow? And BTW, I have never had friends flag or whatever you're talking about. I'm assuming you had something deleted, and rather than look at the possibility that it was all you, it's easier to blame the person who doesn't share your POV. Well played, Sir. Deflect any personal responsibility!
Angela Chao (Editor) October 23, 2012 at 11:43 PM
Thank you all for sharing your thoughts, opinions and having lively discussions on Patch. We'd like to kindly remind everyone to remain civil and respectful to other Patch readers, bloggers and users. Please limit the discussion to the ISSUE, and stay away from personal attacks, name calling or posting sensitive comments directed to certain individuals. Simply stated: Do not insult anyone. Do not respond to someone's innocuous comment with abuse. Do not respond to a difference of opinion with abuse. Do not respond if you feel that a thread is shifting away from the issue and turning personal. Thanks again for your participation!
Chris Long October 24, 2012 at 12:43 AM
Oscar, perhaps it was my sarcasm that threw you, but please point out for all of us where I said that gas stations alleviate traffic congestion. The point I was making is that the demand for gasoline was not being met by the existing stores. As for RT's studies, those are standard feasibility studies that any company does before expanding. But hey, we'll just go w/your theory that they did not conduct their due diligence & just arbitrarily chose to purchase the property, razing the existing structures, & build/staff the new facility. Yeah, that makes sense. As for Maslow, you're the one talking about needs, so you should care about him. But again, perhaps it was my sarcasm that threw you. I tell you what, why don't we meet up @ RT & I'll buy you an extra caffeinated coffee & pastry of your choice, & you can tell me all about your concerns.
Open Your Eyes October 24, 2012 at 01:56 PM
Just FYI, Race Trac is about as local as it gets, Georgia based, and Smyrna HQ just a half mile from this location. Hence the reason for this test/model store at this location.
Delicious October 24, 2012 at 05:10 PM
How did we get from a new Racetrac opening to slavery? Oscar G, you are a little over the top, Michelle, I am imagining you are hot, and Chris Long, I went to college with a guy named Chris Long, he was cool.
Oscar G. October 24, 2012 at 11:37 PM
Hmm...Bright, Orange banner at the top of this page while I type.. "Breaking - Armed Robbery at BP Gas Station" Umm Hmm. Keep telling yourselves that it won't happen in YOUR backyard. Keep telling yourselves that one has nothing to do with the other. Nothing bad can happen at or because of RT! Oh no! Umm hmm. Keep telling yourselves.
Oscar G. October 24, 2012 at 11:41 PM
And I'm still waiting for Mr. Smith to kindly explain what this "Citizen Vigilance" program he's talking about is, where it came from, how's it been implemented, and just how exactly the residents of Ward 1 have been informed/included in it. Seeing as I am a resident of Ward 1 and this thread is the first that me, and my neighbors since I did ask the most immediate of them, have heard about it. Enlighten us sir. Publically.
Leo Smith October 25, 2012 at 12:07 AM
There are a number of ways concerned citizens can contribute to the safety of their community. Creating a neighborhood watch is one, and informally one can join forces with others to cooperate with Smyrna Police officials, our Councilwoman, and local businesses to make a difference. When we participate, the "we" we seek to know will be ourselves. Anyone who'd like to participate can contact me offline at leo_smith@me.com. Or, start something that makes a difference on your own! Let's turn our passion into action.
Open Your Eyes October 25, 2012 at 02:57 AM
Why so many people feel the need to blame others, especially their government for problems that they themselves should fix is beyond me. The supreme court made it clear that the job of the police is not to protect (despite what man people may think). http://www.nytimes.com/2005/06/28/politics/28scotus.html?_r=0 Oscar G, what you and your neighbors need to do it ban together, create a facebook page, communicate about crime and related issues, watch, get to know your neighbors, learn what cars belong and which don't, learn to recognize the kids who live on your block and those that don't belong, be vigilant, be a snitch. If we all start caring and calling out the issues and raising flags we can change our neighborhoods. Our neighborhood is already having success, just by calling the police every time we see large group of teens walking through the neighborhood. Now they know our area is not a safe place for them to loiter. On the other side, get your friends to move here. Tell them about vacant houses, rentals, etc. Help Smyrna get good citizen tenants and owners and then turn them on to this site and the others, get them involved. Complaining over and over gets you nothing except notoriety.
Oscar G. October 25, 2012 at 05:03 AM
I'm sorry..would this be the same SCOTUS that deemed Corporations the equivalent to"people", opening up the way for our elections to be bought and sold to the wealthiest SuperPac? I do not have any respect for them, as they've been sold off to the highest bidder.
Oscar G. October 25, 2012 at 05:12 AM
Mr. Smith, you still haven't answered my questions directly. Yes, we could "create" a neighborhood watch, however, what I'm curious about is the Citizen Vigilance program you specifically referenced in regards to THIS new business. You stated "we encouraged police to..." and that your group, on behalf of Ward 1, had had success. Random, arbitrary citizens don't get the police to do anything of the sort. So again I ask, where did this program come from, who and how has it been implemented, and if this really is about doing what's best for ALL of Ward 1, how is it that a large part of the ward, pretty close to this RT in fact, weren't a part of your program?
Oscar G. October 25, 2012 at 08:00 PM
And here, Lissa M's comment is a prime example of what Ms. Chao said NOT to do. Stay classy, Smyrna.
Michelle October 25, 2012 at 08:11 PM
Oh Oscar, how wrong you are, but to impress upon you that reality will be my moment of surrender. I do feel a great deal of sympathy for any person who harbors such unhappiness & constantly displays it even when not provoked, but my compassionate spirit can overlook individuals who appear to have so much conflict in their soul. As for expecting someone to share my POV...NEVER...it would bore me if everyone felt & thought as I. Opposition in views can be moments of intellectual gain & teachable lessons which stimulate the mind, heart & soul & I embrace those moments & encourage them, even w/individuals like yourself. :) As for making aware of crimes in our community, I think it is IMPERATIVE for that to take place as it sends a msg to potential criminals that ppl are aware, care & intend to do something about it. As for any "malarkey" that you feel is present in efforts made regardless of how public or private they may be, I would think a person would embrace the idea & opportunity verses cast doubt & insinuation that the development or goal is non existent. It would appear to me that if you & your immediate neighbors are unaware of the efforts, maybe more volunteers are in need to help spread the word & to become involved. But you may operate in a different fashion. I do hope that works for you & your outcome is favorable. As for the more recent robbery...you may be on to something...we should close ALL gas stations in our area to rid us of crime. Problem solved. :)
Michelle October 25, 2012 at 08:49 PM
So Oscar, how would you classify this comment? Just seeking clarification so that I don't misunderstand your thought process and can expand my own knowledge. :) "Oscar G. 5:24 pm on Tuesday, October 23, 2012 Be careful Lissa...your rebel flag is showing."
Oscar G. October 25, 2012 at 09:05 PM
Do you honestly expect anyone here to believe you're doing ANYTHING other than attempting to call me out about something? Trying to use something I said earlier as a weapon against me? Give me a break. Again with the antagonism Michelle. I'm going to give you the same advice.. Stay classy.
Michelle October 25, 2012 at 09:23 PM
No need to call anyone out nor am I to concerned about what others think; just seeking clarification on your comment because I know I immediately was confused by your reference to the rules and previous posts. So if we should follow the "rules" in our exchange of dialogue, then we should return to the subject of what this article was originally written about by the very kind Mr. Leo Smith. But since you made the suggestion Oscar, I will be more than happy to stay classy (I think that's great advice) as I know you will too. :)
Chris Long October 28, 2012 at 12:33 AM
Oscar, you're clearly on to something. The presence of RT led to BP being robbed. & the presence of BP and other gas stations obviously must have been the cause of all previous crime. In fact, if we follow your reasoning out to its logical conclusion, we can wipe out crime in our lifetime if we just outlaw gas stations! Man, life leading up to the 20th century must have been so serene. The bottom line is that it wasn't a new factory, & it's not breaking ground on JV or Belmont, but it's a new business that satisfies a need, & no matter how much you dislike it, or your council member, it's here to stay. PS - w/regard to your remarks below, it's "antagonism" when someone holds you accountable for the things you say? Very telling. Thanks again for yet another revealing admission.
Christian October 30, 2012 at 05:54 PM
I personally think the Racetrac is a positive thing for several reasons. 1. The RaceTrac is much more attractive that the previous buildings in the area. 2. RaceTrac is as local as it gets. A Georgia company with an HQ right here in Smyrna mere miles from this location. 3. Jobs. We need them and RaceTrac corporate and station locations provide them. 4. RaceTrac is a good anchor for local businesses. It gives people a reason to stop and look around - notice other small businesses in the area - and shop there.
Oscar G. November 02, 2012 at 03:32 PM
Lissa, your comments strike me as full of ignorant, racist undertones if not blatent remarks. And I find them offensive.


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something