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Tell Us: What Do You Want to See at Jonquil Village?

The city council has weighed in, now we want to hear from you.

Branch Capital's latest site plan for Jonquil Village was rejected by the Smyrna City Council on Dec. 2, 2013: Credit: Branch Capital
Branch Capital's latest site plan for Jonquil Village was rejected by the Smyrna City Council on Dec. 2, 2013: Credit: Branch Capital
Now that the Smyrna City Council has denied the latest project planned for the Jonquil Village site, it's expected that the land will remain undeveloped for at least another year.

In the interim, there will probably be thousands of different opinions expressed by folks who want to see something built at the site, be it a Trader Joe's, a grocery store, or any other number of designs.

Smyrna-Vinings Patch wants to hear from you about what you want to see at the site once everything is finalized and built. However, try to keep these constraints in mind:

  • The site is zoned for mixed-use, which means that there must be a combination of any of residential, office, retail, entertainment, or civic space. Additionally, the site must have a balance of whatever uses are planned for the development and there must be ample pedestrian and bicycle access inside the area and to areas outside.
  • The city and developers have stated over and over again that grocery stores, big box retailers and other "anchor" businesses do not see a financial incentive to investing in the Jonquil Village site. Mayor Max Bacon has confirmed that Publix remains uninterested in rejoining the project, even since the news of the Braves' relocation to the outskirts of Smyrna was announced.
With those caveats, let's see what you can come up with to make the Gateway to Downtown Smyrna a great attraction for the city.
todd maxwell December 03, 2013 at 12:28 PM
Last time i checked, the residents in the neighborhoods and those who sit on the city council don't own the property in question.
Justin Ove (Editor) December 03, 2013 at 12:30 PM
Todd, Thanks for your comment! That's mostly correct. The city owns the 2 plots where the 2 small commercial buildings would have gone, and a bank owns the land at the corner of Spring and Atlanta roads, but Branch owns the rest. This is a fun "in an almost-perfect world" thought exercise. Best, -Justin
todd maxwell December 03, 2013 at 12:33 PM
Hi Justin, that's incorrect too. Branch Properties DOES not own the property that was the subject of last night's hearing. Please check your facts.
Justin Ove (Editor) December 03, 2013 at 12:42 PM
Thanks for keeping me honest. T&C Land, LLC owns the majority of the land in that parcel, along with some sub plots owned by the city and the corner parcel owned by a bank.
Drew W. December 03, 2013 at 02:15 PM
I will copy & paste from my comment in the other post about the vote... What the area needs at that corner is something that will draw people to Smyrna. The Braves will bring people to Cumberland, but a mere 2 miles south on Spring Rd will be nothing more than a passageway between the stadium & the Atlanta Rd/285 intersection unless we give them a reason to stop. We need a development where people will stop & spend their time & money. Something with more than just a grocery store. Something with an eclectic mix of shopping, entertainment, and culture that is deserving of that prime location. It will take someone who is smart enough to know what the value of the right development in that area can do for Smyrna & not purely for their own pocketbook (though, I am very pro-profit).
B. Smith December 03, 2013 at 03:09 PM
I personally think the Smyrna Market Village needs to be revamped before we can expect to attract any decent retailers or patrons to Jonquil Village. The Market Village should get rid of all of the chain restaurants and try to appeal to local, "homegrown" non-chain restaurants like those found in downtown Roswell, Decatur, or off Howell Mill. Once the Market Village has started to generate more consumerism, then Jonquil could be a great extension of that with more local eateries, art galleries, event spaces, and maybe a small farmer's market. I'm not interested in seeing anymore apartments, condos, or townhomes in Smyrna!!
Drew W. December 03, 2013 at 03:23 PM
Besides Moe's & Quiznos (which is in the back so I always forget it's there), what chains are in SMV? Having multiple locations does not make you a chain. Atkins Park is not Applebees & TCT is not Taco Bell. SMV, Ivy Walk, and West Village are a great balance of suburban amenities with in-town uniqueness. WV & Ivy have too much residential for my taste, but neither are downtown Smyrna either. I agree that we could use more destinations for dining & entertainment. Maybe someone can talk to Kevin Rathbun & see if he wants to open a Smyrna location.
B. Smith December 03, 2013 at 03:29 PM
Drew - There is also a Shane's Rib Shack if I'm not mistaken. None of those restaurants serve good food and I know I am personally tired of seeing them in EVERY shopping center in Atlanta! Atkins Park and TCT are subpar as well! I would definitely disagree that these 3 developments are a good balance of amentities unless you like going to different versions of the exact same restaurants.
Drew W. December 03, 2013 at 03:51 PM
I forgot about Shanes...again, in the back so out of sight, out of mind. I'm from New Orleans, so I appreciate a fine restaurant as much as the next guy, but tell me what you propose? Do you want to see more places like Muss & Turners? Or do you want to go the way of high end in-town foodie destinations like Bacchanalia, Wisteria, Bocado, or Holeman and Finch? I think it is easy to render restaurants as subpar (I personally like them all for what they are), but hard to judge what you would like to see without knowing your tastes.
B. Smith December 03, 2013 at 03:58 PM
So I mentioned a couple of neighborhoods that I thought were great examples of what SMV and Jonquil could be. Downtown Decatur has small eateries, none of which are considered high-end, just not national chains. Howell Mill Westside Provisions has a mix of both lower (Taqueria Del Sol, Yeah Burger, Figo) and higher end (JCT, Bachanalia) restuarants. So this is a great mix with variety in my opinion. I love Muss & Turner and think more restuarants like that would be a great addition. As far as retail is concerned, I think of the shops that live N. VA Highland and some of the small boutiques in the Muss & Turner shopping center. Art galleries and art shops like those found in Decatur would be great too. Places that cater to both kids and adults on certain days of the week. Plenty of sidewalks for bike-riding and dog-walking and picnic benches... I think that site has the potential to be a great little eclectic corner for all Smyrna residents.
John Payne December 03, 2013 at 04:43 PM
I think Jonquil should be modeled after Westside Provisions. High End shops, local restaurants that offer eclectic and healthy menu options, high end condos, and maybe a couple speak easy/lounge bars, kind of like an Ormsbys.
Observer December 03, 2013 at 05:52 PM
The Quizno's has been closed for a few months now everything was auctioned off. If anyone thought that SMV would support additional restaurants they would be there. The space at the end that housed the Cold Stone has been empty for what like 9 of the 11 years that SMV has been open?
Pam J December 03, 2013 at 10:50 PM
I think they need to put a Publix there, as originally planned. The only other "nice" grocery store in the area is Kroger. Otherwise you have to go down to little Mexico to one Publix or up to the E-W Connector for the other one. And how about a Chili's Restaurant? And please, no more nail salons or cell phone stores. No high end, no low end, somewhere in the middle where everybody could enjoy it.
Brian December 04, 2013 at 01:47 AM
* Bringing back the parking structure, better urban grid throughout site * Higher density residential with a mix of condos and apartments (at least 25% condos) * More retail supported by said residential * Greenspace, more seating, bike racks, monument/fountain * Otherwise, similar layout to recent proposal . I DON'T want to see a big box store or grocery there. Just boutique/restaurant retail.
Lyndsey Ham December 04, 2013 at 07:41 AM
A town center park would be nice where outdoor concerts and movies could be shown. A trader Joe's is my #1 choice if not a whole foods. A movie theater would be good too.
Larry December 04, 2013 at 09:22 AM
Great location for a casino (with underground parking) or Smyrna Performing Arts Center
B. Smith December 04, 2013 at 04:59 PM
Pam J, not sure which Publix you're referring to when you reference " Little Mexico," which is highly offensive BTW. But there is a very nice, and conveniently located Publix at the intersection of Cumberland Blvd and Paces Ferry... fairly close to Jonquil. Check it out! ;-)
Observer December 04, 2013 at 05:16 PM
I see the PC police are out in force. They must be positively apoplectic about the thought of, Little Italy (Baltimore), Chinatown (San Francisco) Koreatown (both Los Angeles and Manhattan).
Justin Ove (Editor) December 04, 2013 at 05:24 PM
Let's try to steer away from any further ethnicity-based place names, even if their meant to be respectful.
todd maxwell December 04, 2013 at 05:32 PM
I agree with Justin. Their is absolutely no call for 'ethnicity-based' descriptions. Very sad...
Lissa M. December 05, 2013 at 01:43 PM
Can I say something "ethnicity-based"? Ok, just kidding. I love Lyndsey's idea of a town square where movies can be shown or perhaps small concerts. More foodie type restaurants would be great and locally owned shops too, like NEST, Book shop, etc. Market Village is a disaster because the rent is too high! Shop Made in USA this holiday season! Ms. Martinez
Brian December 05, 2013 at 11:20 PM
Would those of you living near the location be fine with a mix of apartments and condos so long as there was a mix? Would you be ok with that Neighborhood Market Terri discussed even though it's really a re-branded WalMart shopping center, if it meant getting them the anchor so they could do more with the site (such as the parking structure)?
B. Smith December 05, 2013 at 11:24 PM
Totally against apartments of any kind and definitely do not want to see any big box discount retailers. I think both would bring this area down.
Drew W. December 05, 2013 at 11:38 PM
Brian, I live exactly 0.7 miles from this development & I can tell you, unequivocally, that I do not want a single apartment on that property. The only retail/residential mix I would be satisfied with would be mid-to-high end owned property condos. I also think the people clamoring for a Trader Joes or Whole Foods need to snap out of it. Both have said they are not interested due to the low median household income in the area, which will only be brought further down by apartments.
Pam J December 08, 2013 at 10:25 PM
I just got back to this. I am just saying that the Pat Mell area has a high population of Hispanics. It is the only Publix store I go in where there is always a police office standing guard. You really can't argue with facts.
Observer December 09, 2013 at 05:53 PM
There's always a police officer in the Cumberland Publix as well. Helped me out a couple of weeks ago when the ignition key in my car wouldn't turn.
Smyrnan December 10, 2013 at 09:14 AM
The police were placed in the grocery stores after the abduction and murder of a woman from the Kroger parking lot around '89/'90. Two young men had been seen in the parking lot all day and evidently got frustrated and wanted a quicker way to get to Michigan (?). While it was still light they over powered her, forced her into her own car, and took off. They killed her just off of I-75 north of here. The whole thing was awful. Always be aware of your surroundings.
Pam J December 18, 2013 at 04:47 PM
I just got back to this. The only other grocery store I've seen a police officer in is the Food Depot on South Cobb Drive. And I went to high school with the son of the woman who was kidnapped and killed. I felt so bad because it could have been my mother since she went there often. But since most of the police officers are in the stores, they would have a hard time preventing crime in the parking lots.

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